Why are Celebrities Getting Involved in ICO’s?

Put a celebrity's name on something, sell loads of it: Job done. The simplest marketing strategy ever invented. Michael Jordan sells the sneaker and George Foreman sells the grill. So how do we tel...

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Why are Celebrities Getting Involved in ICO’s?

Source: CryptoSlate

Put a celebrity's name on something, sell loads of it: Job done. The simplest marketing strategy ever invented. Michael Jordan sells the sneaker and George Foreman sells the grill. So how do we tell the uneducated masses about cryptocurrencies? See the formula above. Celebrity-backed Initial Coin Offerings entwine the latest media buzz in the cryptocurrency […]