Sony's gaming division just bought an AI startup that turns photos into 3D volumes

Sony Interactive Entertainment, owner of the PlayStation brand, has acquired Cinemersive Labs, a UK startup developing tools to convert 2D photos and videos into 3D volumes. The startup team will join Sony's Visual Computing Group, a research engineering team focused on graphical technology, including game rendering, video coding and generative AI models. Cinemersive's most recent product is a virtual reality app called Parallax that works as a viewer for parallax photos — three-dimensional images that you can peer around with natural head movements — captured using traditional smartphones and professional cameras with stereo lenses. The startup developed custom AI tools to convert 2D images into 3D volumes to make Parallax possible, and Sony apparently wants to apply that expertise to its own projects."Following the acquisition, the Cinemersive Labs team will join SIE’s Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual