Protocol Buffers for PromoStandards: 80%+ Smaller Payloads, No One Else Does This

Protocol Buffers for PromoStandards: 80%+ Smaller Payloads, No One Else Does This If you're a developer at a promotional products distributor, you know the pain: syncing inventory and pricing across hundreds of suppliers means thousands of API calls per hour. Every byte matters. Every millisecond counts. Today we're announcing Protocol Buffers (protobuf) support in PSRESTful — making it the only platform in the promotional industry that offers this format for PromoStandards APIs. What Are Protocol Buffers? Protocol Buffers are Google's language-neutral, platform-neutral mechanism for serializing structured data. They're what powers communication between services at Google, Netflix, and most high-scale tech companies. Unlike JSON (text-based), protobuf is a binary format — compact, fast to serialize/deserialize, and schema-enforced. If you've worked with gRPC, you already know protobuf. If not, here's what matters: same data, dramatically smaller wire size, faster parsing. The Numbers: