Meta will "substantially reduce" describing Instagram teen accounts as PG-13

Meta has agreed to "substantially reduce” its use of the PG-13 ratings system in relation to its Teen Accounts on Instagram starting April 15. Last year, the Motion Picture Association objected to Meta directly referencing its movie content rating, which cautions parents against letting their pre-teens engage with certain media. In a cease-and-desist letter seen by The Wall Street Journal at the time, the MPA said that Meta claiming its teen accounts were comparable to PG-13 ratings was "literally false and highly misleading." The MPA argued that its guidelines for the established movie-ratings system and Meta’s own explanation of the revamped accounts for minors did not align, and that drawing a link could have a detrimental effect on the MPA’s public image by association. It also said that Meta’s system seemingly relies heavily on AI to determine what younger users see on the social media platform. When introducing the changes in 2025, Meta said that the risk of seeing "suggesti