I built the email infrastructure I always wished existed

I run a few SaaS products. For a long time I was paying around $300/month across two separate tools: one for transactional email and another for marketing and sequences. The cost was annoying. But the real problem was the manual work. Opening the tool, building templates, setting up drip campaigns... as a developer, that always felt like a waste of time. The turning point came from a conversation with Pedro Campos, founder of templated.io. He told me he had given up on finding an email tool because none of them had MCP support. When he said that I thought: if even we, as developers, do not want to do this manually, nobody does. I searched the market. Found nothing like what I had in mind. So I wrote the first line of code for Sendkit. Here is what I learned along the way: The AHA moment has to be fast I used PostHog to track where users were getting stuck. The AHA moment for Sendkit is sending the first email. So I rebuilt the entire onboarding around that. You grab your API key, we sh