bliki: Excessive Bold

I'm increasingly seeing a lot of technical and business writing make heavy use of bold font weights, in an attempt to emphasize what the writers think is important. LLMs seem to have picked up and spread this practice widely. But most of this is self-defeating, the more a writer uses typographical emphasis, the less power it has, quickly reaching the point where it loses all its benefits. There are various typographical tools that are used to emphasize words and phrases, such as: bold, italic, capitals, and underlines. I find that bold is the one that's getting most of the over-use. Using a lot of capitals is rightly reviled as shouting, and when we see it used widely, it raises our doubts on the quality of the underlying thinking. Underlines have become the signal for hyperlinks, so I rarely see this for emphasis any more. Both capitals and underlines have also been seen as rather cheap forms of highlight, since we could do them with typewriters and handwriting, while bold and italics